What can eLearning Professionals learn from “Pokemon Go”?

When I last checked, Pokemon Go was downloaded by more than 130 million users since its launch just over a month ago in Jul’16. Telephone took more than 75 years to reach to 50 million users and post Internet era facebook took more than 3 years. Coroporate L&D professionals find it extremely tough to convince a small fraction of these number to access even their gamified learning courses. Considering this, Pokemon Go’s success is phenomenal. Can L&D professionals learn something from Pokemon Go? Following are the “Pokemon Go” principles which can be adopted by L&D professionals while designing & delivering their eLearning initiatives:

1. Breaking the normal rules & conventions

Most of the Conventional digital games, whether desktop or mobile based, are such that players are always indoor at one location, if not stationary. Pokemon Go breaks this normal and requires users to be on the move, delivering a completely different exprience. The promise of this unique experience appeals to the game enthusiasts and creates enough curiosity to try this game.