What Copywriting Can Teach Us About Writing for an Audience

Copywriting is the practice of using written content, both online and in print to market, advertise, raise brand awareness and communicate core brand values.

The beauty of copywriting is that it’s written in such a way as to speak to almost any level reader, taking complex products, services, features and benefits, and breaking them down in such a manner they become understandable to everyone. The copy becomes relevant to the reader because it’s written for the reader.

How might that help you in writing your content? Anything that helps you break down information and transform it into something useful for your reader, whether it’s an association member or an employee taking training, is valuable. Here are some tips to do just that.

Write at an 8th Grade Level or Less

Read the full story by


What changes to the Safety Act mean for your business 15 Free e-Learning Resources to Help You Make Great Content
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK