What Do I Need in an LMS? I’m Looking to Market and Sell eLearning.

Let’s say you’re an association. You want to start delivering online courses for certification and credentialing for your members. You’ve heard this increases memberships and brings in non-dues revenue. Now, how do you get started? You know you need to convert your ILT to an online format. You know you need an LMS. But “FIDDLESTICKS” (Yes, I said fiddlesticks, this is a professional blog people) you exclaim as you ask yourself “What do I need in an LMS?”

eCommerce: If you’re looking to market and sell these courses, you’re going to need to be able to take payments from members and non-members alike. This means you’ll need an ecommerce system built into your LMS. You’ll want members to browse your course catalog and click “buy now.” Having the ability for your learners to purchase the courses they want when they want them without having to call someone is going to be critical, as this is an expected part of the user experience. The Knowledge Direct LMS has an ecommerce system built in allowing credit card payments through Stripe credit card processing.

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