If nothing else, the key thing that both marketers and educators have in common is that they’re trying to create a deep, emotional connection between their audience and the message they’re trying to get across.
In marketing, this is beneficial because it helps motivate someone to take whatever step you need them to — usually, it involves finally coming down off of the fence and making a purchase. In education, it’s about getting students invested in a particular topic or less in a way that lets that enthusiasm create its own momentum. Students are more receptive to even complicated topics when they’re actively engaged with them. It doesn’t just make it easier for a teacher to teach — it makes it easier for a student to learn and, more importantly, to want to continue to do so in the future.
Tags: teachers