What Great Teachers and Great Salespeople Have in Common

By Betsy Hill and Roger Stark For some, this comparison will seem obvious. For some, it will seem curious, at first blush. For some, it will seem preposterous, or even insulting. We hope that, like most good analogies, the aptness of the comparison ultimately enlightens. Our interest in revisiting this topic was prompted by two events. The first (which was really the second chronologically) was re-reading the words of a professor quoted in What the Best College Teachers Do by Ken Bain (2004). “Teaching is ‘above all,’ about commanding attention and holding it. Our task is not unlike that of a commercial for a […]

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