What is a Channel Management System?

Peter Ganza, Director of Marketing at Magentrix, recently sat down with our resident Channel Coach, Paul Bird, to answer some of the most common questions individuals have been asking online. 

 

What is a channel management system?

 

 

Paul Bird: “Channel management systems are technology platforms that help people manage all of those channel partners and all of the products, services, training or collateral they would have to consume in order to sell the product. Now going back 15 years ago, channel management was basically Excel. Today, you have a lot of these self-serve portals that can do everything from bringing new channel partners into the system, training them and getting them ready to sell your product and then bringing them the tools and marketing collateral they would need to be successful.” 

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