What is a Channel Partner Agreement?

Peter Ganza, director of marketing at Magentrix, recently sat down with our resident channel coach, Paul Bird, to answer some of the most common questions individuals have been asking online. 

 

What is a channel partner agreement?

 

 

Paul Bird: “A channel partner agreement - so with any relationship, you need to have some kind of agreement or contract that outlines the conditions on how people interact with a company. A channel partner agreement can do anything from outline a territory a partner would cover to the potential commissions that they would earn. But essentially it gives the channel partner, and the organization, some rules of engagement on how that partner would bring that product, service or technology to the end-user.”

Channel partner agreements, the seventh frequently asked channel question on Google, can take a variety of forms. As Paul stated above, these are basically the binding agreements between an organization and their indirect sellers, often referred to as channel partners. 

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