What is Augmented Reality? And 3 Ways to Use It

When you hear the term augmented reality (AR), what comes to mind? For many, it’s images of expensive headsets and futuristic tech. While that may be true for some forms of virtual and mixed realities, for the most part, AR doesn’t involve expensive gear and has never been more accessible than it is today. So what is augmented reality, why is it important, and how can companies use it to their advantage?

What is augmented reality?