What is Channel Management?

Peter Ganza, Director of Marketing at Magentrix, recently sat down with our resident Channel Coach, Paul Bird, to answer some of the most common questions individuals have been asking online. 


What is channel management? 



Paul Bird: “This is the process of managing all of those agents or resellers that are representing a product or a service. One of the challenges is that very much like a real estate agent doesn’t sell one house, a technology partner or someone in the technology channel likely doesn’t sell one product.

So part of channel management is actually being top-of-mind, getting mindshare, encouraging them to represent your product and service, so the channel management process can be direct where you’ve got channel management directors in the field helping or you’ve got online portals that help resellers get in and access the tools they need to sell products.”

Read the full story by

What is a Channel Partner Apps, Advertising & Grabbing our Kids Attention
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK