What is Employee Engagement and Why is it Important?

In generations past, the success of a business and their brand was more dependent on outbound marketing and the impressions executives made on customers and clients. But beginning in 1990 with his groundbreaking study, Psychological conditions of personal engagement and disengagement at work, William A. Khan introduced a concept that would gain immediate traction and evolve into what, today, is known as Employee Engagement.

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