What is keyword research and how it benefits your online courses?

As an online tutor, you might have heard of the term SEO quite often than not while writing content for your courses. But have you ever wondered how it works or why are people running behind SEO all the time? We have answers to all your questions here.

To the uninitiated, SEO stands for Search Engine Optimization. It is a practice followed by marketers to increase the quality and quantity of website traffic to their websites. In other words, you are popularizing your brand via organic efforts. 

SEO is the bridge that connects you with your audience’s search behavior – what are they searching on the internet, the type of words they are using in their search, and so on. This helps you to give them exactly what they need.

Now keywords form the core of any SEO strategy. These are the words that your audience uses to search on the internet. Using the same words on your content will get you featured on the search engines and fetch you more organic traffic

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