What Is Lead Nurturing? How eLearning Companies Can Benefit From This Marketing Strategy

Lead nurturing is called that for a reason. It’s a caring, supportive act, using information and insight to develop a relationship with a buyer across every stage of the sales funnel. To nurture a lead is to listen and respond at each turn, using all the learning you’ve gathered to present your product as an answer to the lead’s needs.

This post was first published on eLearning Industry.

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