What Is Lead Time In Marketing And How Does It Affect Purchase Decisions?

Having enough lead time during your campaigns lets your customers and prospects know when your new webinar is live, when you have a new product launch, when you're publishing a new eBook, etc., thus enabling everyone to plan accordingly. Let's see how lead time helps generate buzz but can also help boost visibility, reach more users, and increase conversions.

This post was first published on eLearning Industry.

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