What is Partner Relationship Management (PRM)?

Peter Ganza, Director of Marketing at Magentrix, recently sat down with our resident Channel Coach, Paul Bird, to answer some of the most common questions individuals have been asking online. 


What is Partner Relationship Management (PRM)?

 

 

Paul Bird: “PRM - this is about partner relationship management. A little different than customer relationship management because you’re specifically working with channel partners. So this typically looks like a partner portal - a place for those channel partners to come into this portal and start interacting with lead data, opportunity data, take certification, training courses and then have the ability to communicate with channel management staff and we keep all this in one location. Partner management has grown significantly over the last couple of years and now there are a number of organizations that dedicate their software technology purely for partner management.”

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