What is Prescriptive Analytics and Why Should You Care?

EDITOR’S NOTE:  Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights. Today we feature advice from Daniel Newman, Principal Analyst at Futurum Research and CEO of Broadsuite Media Group. Daniel is an author, speaker, blogger and educator who works with leading technology brands to help businesses around the world embrace the benefits of digital transformation.

For a growing number of companies, data analytics is now the most important source of customer insights. However, because AI and machine learning technologies are changing rapidly, the role of analytics also continues to expand and evolve.

In the past, organizations primarily harvested descriptive information about prospects, customers and product performance. But now, more companies also extract both predictive and prescriptive intelligence from customer and business data.