It almost seems like every single business operates with a partner (or ten).
And no wonder. With a host of benefits ranging from cost-savings to potential tax benefits, the advantages that your business gets out of partnerships can truly transform your overall performance and business growth.
Yet, having the partnerships themselves on hand is one thing, and being able to manage them adequately is a whole different challenge. That's where having the right partner relationship management (PRM) tools come in.
Read on for a full breakdown on what partner relationship management software is, its key features, the benefits it can bring to your business, and even how to select the right one for you.
What is PRM software?