What Is Video Engagement and Why Does It Matter?

With the increasing demand for video, especially from management and stakeholders, many learning and development professionals feel less-than-confident in their knowledge of what makes a great video. Although we may have dabbled in the video space, most of us certainly are not experts. So how can we, as learning professionals, ensure the videos we create are effective, engaging, and accomplishing their objectives?

Unfortunately, there’s no single answer. But engagement is a great place to start. Once you’ve grabbed and held a viewer’s attention, you’ve gone a long way toward being effective—and effective, engaging videos are far more likely to accomplish their objectives.

But what does it mean to have an engaging instructional video?

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