What is Visual Design and Why It’s Important

Does it really matter if your app, online course, or website is visually appealing? We’re not saying it has to look like a perfectly plated meal or an aesthetically pleasing picture of your plants à la an Instagram feed. It’s great to have something that looks nice and aligns with your brand, but what impact does it have? We’re giving you a piece on visual design—what is it, and why is it important?

What is visual design?

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