What is Your Learning Brand?

Have you ever taken time to think about your organization’s learning brand? Chances are your employees and candidates have, and what they perceive could impact the organization in a variety of ways. While scanning the preliminary results from the 2015 Brandon Hall Group Employee Value Proposition research, I was surprised to read the number one response for why people join or stay at a company was “an opportunity for development or to gain experience.” Clearly this is something we should be considering, if it’s not already top of mind.

The External Audience

Consider this scenario:

Your organization is recruiting top-tier candidates from various universities around the world. When they arrive for interviews, they begin asking not about compensation, but about learning opportunities, development options, and other avenues for personal/professional growth.

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