What Magpie is not


This is what magpie is. Sometimes it’s also useful to describe or define a thing in terms of what it is not:


So here’s the inverted piece with regard to magpie.

magpie is without a capital M. Not even at the start of sentences or paragraphs. Drives some people even in our own company mad.

magpie is not search. It includes search, for those users who have a clear idea in mind of what they’re after. But really we’re trying to push or nudge users to material they’re going to like, enjoy and find useful. Search is pull and recommendations are push. magpie = recommendations = push / nudge.

magpie is not compliance. Recommendations are a nudge towards something that might be useful but that you don’t have to do. Compliance you have to do. Sometimes we’re asked if magpie can accommodate compliance. Absolutely not. We don’t want to blur the line between the elective and the compulsory. magpie is about the elective, self-determination, a personalized experience, using data and technology and a deep understanding of content and skills to improve individual careers.

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