What Makes an Online School’s Promo Video Effective? 5 Best Practices You Need to Know

Like a movie trailer that becomes your next date night, a great promo video can inspire viewers to take action.  Promo videos are short and to the point, drawing people into what you have to offer – and they’re extremely effective when promoting your online school.

Videos make for incredible advertising when you’re searching for students to enroll in your courses. Promo videos can be seen publicly on YouTube, which according to Nielsen reaches more US adults ages 18-34 than any cable network, and they can be ranked by Google using services like Wistia.

If you’re thinking of creating promo videos for your online school, then you’re in luck. Check out the following promo video best practices before you break ground on a video – or break the bank on a camera!

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