What Research Says About Powerful Storytelling in Training

“Tell me a story!”

If you’re a parent or grandparent, or even an aunt, uncle, or family friend, you’ve probably heard those words shouted out around bedtime. Kids love stories!

So you tell the story, put the kids to bed, and then what do you do? Watch TV? Read a book? That’s right — you love stories, too. We all do.

Now you get up the next morning and head to your job as a corporate trainer. You’re ready to present a full day of training on changes in the company’s HR department. It’s not the most exciting material. Do you stand in front of the group with a PowerPoint deck full of copy-heavy slides and run through the material while they drift away? Check their email? Text one another across the room?

Or maybe, just maybe, you turn this dry material into stories. Tell them about a person who’s been affected positively by this change. Make analogies to real-life experiences. Give the training a human element. And now they’re awake.

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