What should go into your 2021 education services forecast?

A sales forecast is an expression of expected sales revenue. It estimates how much your company plans to sell within a certain time period—and the best sales forecasts are extremely accurate. 

When creating your forecast, there are a few broad areas you need to think about: top line outcomes, activity outcomes, and the resources needed. 

Top line outcomes refer to your company’s revenues or gross sales. For education services, these sales are unique to your circumstances and business culture, but your revenues will typically include some or all of the following elements:

Training course sales Training credits sales Training subscription sales Upsells and cross-sells to existing customers Retention rates of existing customers (more precisely, net revenue retention)

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