What to Charge as an e-Learning Freelancer (and How to Compete with Discounters who Undercharge)

One of the most challenging decisions to make as an e-Learning freelancer is how much you should charge. If you charge too much, you may not be competitive against others in the industry; if you charge too little, you risk not making a profit and potentially going out of business. And if you’re just starting out as a freelancer, you have a lot of overhead expenses to cover (like computer hardware, software subscriptions or even bookkeeping fees)!

To complicate this decision even further, you may find that there are many other freelance e-Learning Designers charging rates so low that it’s hard to imagine competing. So this week, I’d like to talk about deciding what your initial rate should be, and how to position yourself to stay competitive with e-Learning “Hip Discounters,” the people in our industry who charge next-to-nothing rates.

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