What to Do If Your Association’s Online Course Failed

You were so proud. You really thought you had a great idea for an online course. The curriculum, instructor, and materials were all top-notch. But when the course launched: crickets. So few people registered you decided not to offer it. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed?

Learn why your online course failed.

The first thing to do is to realize that, as cliché as it sounds, failure is a learning opportunity. It’s one step along the way to eventual success but only if you figure out what went wrong and how you can prevent the same thing happening again.

You now have two options. Depending on the reasons why your online course failed—and we’ll review several of them below—you can either move on to other projects and leave this bad memory behind, or you can revive the course and try again.

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