What to Do When Partners Don’t Take Your Training

Your partners are the face of your brand. They sell your product, service it and market it. They’re the ones on the front lines, talking to your customers, and representing you. 

So it stands to reason that you should be providing training to your partners. It should be a win-win — online partner training means they learn all about your product and your brand, and sales increase for both of your organizations. 

Unfortunately, channel partners don’t always see it that way. They may considering training unnecessary, a drain on their time, or even unhelpful. All of these attitudes are big problems, especially since you’ve put a significant amount of work into your partner training. 

You might feel powerless when this happens; after all partners aren’t your employees. You can’t make them take your training. So what do you do when partners won’t engage? 

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