What To Do When Your Marketing Fails

You’ve put together a strong course catalog. You determined a marketing budget, and you came up with some great marketing ideas. So, why aren’t your courses selling? Where are the profits? Where’s the return on investment? What went wrong? Don’t panic. Even fancy marketing firms in big cities can sometimes get it wrong. Let’s talk about what to do when your marketing fails.

Why did your marketing fail?

I’ve never put together a marketing plan that didn’t include an asterisk saying that all marketing is trial and error and anyone who tells you otherwise, is a liar. The truth is, not every plan is a winner, and not every losing idea is a total loss. You can learn a lot from the failed marketing ideas if you take the time to find out why.

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