What you can learn from Nir Eyal on creating habits and getting people ‘hooked’

The power of habits is a force which you should not underestimate: wouldn’t you like to hook your users directly to your content or courses? Nir Eyal, an American author, educator and entrepreneur understands this as no other. In the last years he had a huge impact on technology products and understanding how to create and change habits. Nir Eyal also released a book called ‘Hooked’ (available on Amazon and on Nir’s site), which goes in more detail on ‘how to build habit forming products’. In this post you will learn some of his principles and find resources if you want to read more about his theories and observations.

Nir Eyals’ hooked model / desire engine

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