What’s In It For Them?

One of the things I talk about in my most recent book, Make It Meaningful, is the importance of communicating the WIIFM (What’s In It For Me). I do think it’s important, but in recent work I’ve found an interesting alternative. I’m not sure I completely have my mind around how to address it, so as I’m wont to do, here’s some ‘thinking out loud’ about What’s In It For Them (WIIFT).

To start, WIIFM is about connecting learners to a visceral understanding of the reason for the learning experience. There should be a clear value proposition, to them. It can be either having to do with either the consequences of having the resulting skill, or not. The point is that they ‘get’ that they need this (then there’s more). I believe that learners will invest in learning if they understand why.

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