What's L&D's Role in Supporting the Brand Promise?

One of the robust issues for organizations is purpose. It’s become a rallying cry for organizations to address the dilemma of lack of ‘engagement’. Another important promoted issue, particularly in the area of customer experience and success is ‘brand promise’. Here, it’s about an offer to the customer that’s enticing and delivered upon.  The question is, is there a link?

I want to suggest that there is. The elements that make a purpose work are nicely aligned with what a brand promise is due to deliver. Can we leverage this to the success of the customer and the organization? If we can comprehend and establish the alignment, we have a possibility.

A Purpose

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