When can you trust the experts?

We have all been, in one way or another, persuaded by advertisers to buy something, or induced by salesmen to buy their revolutionary software, or even convinced by researchers that a model or tool is effective. Many of these with none or limited evidence. We are all aware that advertisements include meticulously chosen subliminal effects to influence our decisions. In other words, you are made believe in what ‘experts’ want you to believe in, and you are surrounded by these peripheral persuasions at home, at work, or on the streets. The question is when you can trust them.

In his book, When can you trust the experts, Willingham contends that we should take a more scientific stand toward the things that would affect us, and he offers to distinguish between good science and bad science. After all, with the hype of social media, we are exposed to a large amount of information which could influence our way of thinking and working.

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