When Content Is No Longer the Product: Part 3

This is the third article in a three-part series on shifting product models in Higher Education. In the first post, I focused on the future of textbook publishers as they transition from their traditional focus on content to products centered on learning practice. In the second, I traced the historical assumptions of our university teaching and learning model, which was founded on the notion of information scarcity, and discussed how they might better position themselves for greater market relevance. In this final post of the series, I will talk about how educational technology companies are introducing new product models to displace the traditional content paradigm.

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