When Edtech is as Easy to Use as Chalk

At Tech & Learning Live in Princeton, NJ, last October, Mike Jamerson, Director of Technology at Bartholomew Consolidated School Corporation (IN), provided an evocative image for technology in the classroom: Edtech should be as easy to use as chalk.

From the inception of the Internet, developers and marketers have reappropriated common, everyday language to brand the online tools. Here are just two examples.

Prominent figures throughout pre-modern history once made use of a wax seal to provide a letter or document with proof of authenticity, which has a modern analog in the username/password authentication process that verifies one’s identity online.

The term browser once referred to a person who casually reviewed information in books, magazines or shops, and today this word has been repurposed to apply to the mediums (Chrome, Firefox, Edge, Safari) through which we engage online content.

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