When Learning Games Go Small: The Four Principles of Design

 

The education game market continues to grow rapidly, and mobile games are the dominant force within this market. Newzoo provides the insights for the generic games market; the Serious Play Conference released its annual report showcasing the huge growth specific to the education and corporate training sector. The compound annual growth rate in the U.S for corporate learning games will be over 20% between 2017 – 2022 and about 35% globally with the U.S. and India being the top two markets for serious game play. Newzoo predicts the overall mobile game market across all game types will grow 40% between now and 2020, a significant growth increase.

So… it makes sense for L&D personnel to consider what space mobile games (aka ones intended for play on a smartphone) might occupy in their company’s learning and development portfolio. A smartphone game is not just a shrunken version of a PC game –  just as a limo is not just a bigger mode of transport than a unicycle.

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