Why a Case Study is the Key to Training Success

Ashley, a sales representative for Big Sales Corp, is going to a dinner event with prospective clients. When she arrives at the event she realizes what she thought was a formal dinner is in fact a backyard picnic, meaning she’s way overdressed in her black suit and pearls. What should she do?

Sounds like a crazy scenario, right? We admit it may not be common, but it could happen, and provide an opportunity to learn. This is an exaggerated example of a short case study. There are a wide variety of tools utilized in elearning courses and case studies help to apply content to real-life situations. According to Harvard Business School, the case study method is the best way to prepare students by placing them in the role of the decision maker.

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