Why (and How) to Design Association Education for Young Professionals

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers.

Their numbers alone are enough to compel associations to pay attention to the educational content and delivery methods these generations need and seek. Generations Y and Z are your existing and, hopefully, future members and customers. Your association will want to develop relationships with them, prove your relevance, and provide what they need to excel in life.

But you’re not the only one who needs to prove your value to young professionals. Your members’ companies do too—and your association can help them do that.

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