Why Covid-19 is Influencing Digital Marketing Strategies Infographic

Why Covid-19 is Influencing Digital Marketing Strategies:

Less people are using a mobile device whilst commuting to work on public transportLarge numbers of home workers have access to a personal device throughout the day27% increase in global online transactions in October 2020 compared to January 202014% of people are making purchases through social media39% of shoppers have a more environmentally friendly mindsetGlobally 45% more people are spending longer on messaging servicesGlobally 67% more people are watching news coverageA third of adults are consuming news via YouTubeMore and more online shoppers are using multiple digital channels to make buying decisionsCross-border global online sales have increased 21% since January 2020Consumers are responding more to direct response and quick purchasing digital ad campaigns

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