Why did one of G-Cube’s customers spend US $200,000 on an Ethics & Integrity course?

This happened about 18 months ago.


It was a memorable day at G-Cube as everyone was excited to be part of this incredible deal, as the sales team had won a contract to develop an e-learning course that would last an hour. 


One would ask the question, “What is the big deal?”  The big deal is that the client approved a budget of $200,000 for a one-hour course, which is about four times more than what G-Cube normally charges for an excellent e-learning course.


Surprisingly, it was a course on compliance and ethics, which is the category of training that is usually treated as, “Cross off this Item on the list and move on”.

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