Why Does Instructional Design Matter?

Why Instructional Design Matters 

If you are an Instructional Designer or a beneficiary of Instructional Design you instinctively know its importance and value. But have you ever systematically analyzed Instructional Design’s strategic purpose; its topmost goal?

If not, those who use Instructional Design as a means of teaching, coaching, or training others should consider proving to themselves what Instructional Design is before delving into the specifics of how it works, or how to apply its principles, or what kind of Instructional Design is more appropriate in a given set of circumstances.

A definition is always helpful as a starting point, and a generally accepted one is this: “Instructional Design is the practice of creating instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing.” But what I would like to help explore is more than a definition – I would like to answer this question: What is the strategic objective of Instructional Design; what is its topmost goal?

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