Why Email Marketing Matters in Selling Courses

Several marketing strategies are used by companies to promote their products and services. One of those is email marketing. Email marketing has four times the Return of Investment (ROI) of any other marketing channel. This number makes it a must-use channel for marketers and sales professionals.

This is especially true for course creators. Email marketing is a great way to launch an online course and an automated email sequence can sell a course for you while you are sleeping.

In this article, we explain what makes email marketing still so effective.

Basics of Email Marketing

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