Why it Matters to Teach, Not to Sell

Every business has benefits that most of the population knows little about. How do we create the need to a person to buy our services? The answer is through education.

The internet helps us transit to a new business model requiring a different set of relationship-oriented activities. Two types of interactive relationships strengthen: Customer to provider and customer to customer.

Here is where educational marketing comes into play. Educational marketing doesn’t just plug a product or service. It provides customers with information that instead relates to what they want to hear. It’s a technique that’s worked for decades, and not only online.

What is educational marketing? It is the use of shared knowledge to create a need and also generate trust from a target audience. What is your initial thought behind your product or service? What is your scientific background? Businesses need to share this knowledge with people out there and don’t keep them to themselves.

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