Why ‘Just Make a Video’ Isn’t an Option

By now you know that there tons of ways to use video to influence your audience. Whether you want to pump up your sale reps or teach a complex process - video has options. The key is that you need to understand exactly what the end goal is. What behaviors do you want to change? What metrics do you want to increase? You can’t just make a video.

Once you have identified your goal, the next step is to figure out what type of video will get you there. Our partner, medical device giant, Stryker, has created video to help with a variety of goals. These three examples below showcase how we helped them approached three different goals with three different video types.

Goal: Explain a complicated new product and offering.

Video Type: Motion Graphics

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