Why L&D professionals should know a few marketing techniques for e-learning

If you look around you, weather you are at the office, at home or even in some means of transportation it’s highly likely you will see something (or things) that you have purchased after watching an add or simply seeing that item cleverly positioned on a store shelf. Most probably the device you are currently reading this article on was bought based on what the manufacturer stated about it and how that suited your needs at that time. Or it just looked nice and it was on sale.

Regardless the reasons, the marketing efforts made for that product facilitated the purchase.

People in today’s consumerist society like to buy things and feel good when they think they have made an informed decision. Of course it often happens that at a later time one realizes that a certain item or service was really not necessary but the truth of the matter remains it felt good to buy it.

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