Why Learning should be a part of your Marketing Strategy

Why indeed. Typically Learning has been considered a part of the Human Capital Management (HCM) function of the HR department. It is integral to the development of the employee base and has been majorly linked to increased productivity, innovation and satisfaction. Outside HR though, learning has struggled to find a foothold in any of the other corporate functions. I would like to make a case for using learning as a marketing tool.

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