Why Organizations Are Moving Towards Peer-Based Learning

What is peer-based or social learning?

The social learning theory, developed by psychologist Albert Bandura, analyzes the effects of observing, modeling, and imitating the behaviors and attitudes of others. The theory proposes that from early childhood, humans are naturally social creatures who learn behavioral norms by observing others in society. Many natural developmental stages such as walking and talking are first done by children imitating others, and social learning continues throughout life in more advanced ways. For example, social learning makes up the 20% in the well-known 70/20/10 model, which defines successful learning and development initiatives as those where 70% of knowledge comes from on-the-job experiences, 20% comes from interactions with peers, and the final 10% comes from formal education. 

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