Why Product Adoption is Critical to Smooth Customer Onboarding

Hubspot’s new user onboarding for inbound marketing is an enormously successful program. The secret behind its success? Their Inbound Certification course and Understanding Your Hubspot portal project. These learning courses help their new users realize faster value from the product, immediately identify the most relevant tools, and drive rapid product adoption. The result: faster customer onboarding and greater product success.

This example makes two things clear. First, a well-defined training program results in faster product adoption. Second, rapid product adoption directly translates into smooth customer onboarding. Since customers realize product value at their own pace, the easiest way to enable product adoption is to create informative, creatively designed, and engaging learning content that is customized to their unique needs.

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