Why the Best Leaders Invest in Their Most Important Assets

Leaders make tough business decisions every day that vary in importance and size.  Due to the Coronavirus, many leaders are being forced into making critical decisions with less time; one of those is, where to invest in order to be better-positioned as they emerge. 

When the current economy is on shaky ground and the future is murky, the pressure is on for all leaders to choose wisely.  After studying many great leaders, one thing is abundantly clear;  

Great leaders constantly invest in their most important assets

There are two key terms in this concept; invest and asset.  When someone invests, they put time or money into something, hoping that there will be returns greater than what was originally allocated.  An asset is simply a valuable thing, person, or quality. 

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