Why the frontline is key to brick-and-mortar retail’s comeback

The numbers are in, and they’re not surprising: In-store traffic was down 33.1% year-over-year in this year’s peak holiday shopping period. Amazon, on the other hand, had a record-breaking season, delivering nearly 1.5 billion goods worldwide this holiday.  Online shopping has made huge gains during the pandemic, and it’s not going anywhere. But consumers are … Continued

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