Why the Growing Interest in CRM Solutions for Associations?

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins. The association nurtures the relationship by tracking the lead’s online activities and sharing additional relevant content with them.

There’s been a growing interest in association management systems (AMS) built on top of customer relationship management (CRM) platforms that track this type of engagement, like Salesforce and Microsoft Dynamics. Because of the increased AMS market share of these CRM solutions, the most recent TopClass LMS release includes a standard integration with Salesforce and Microsoft Dynamics. If you’re attending the ASAE Technology Conference next week, please stop by our booth (719) and we’ll give you a look at the latest release of TopClass LMS.

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