Why traditional coaching needs to be reinvented

Coaching is an essential tool that can boost creativity, encourage a person to reach their potential and nurture career aspirations. In recent years, coaching has picked up traction – as we started seeing more specialized coaching areas emerging – career coach, career change coach, job search coach, nutrition coach, leadership coach, mindfulness coach, confidence coach, and the list goes on. What most of these have in common is that the majority follow the legacy of a very traditional coaching process – the one that established institutions teach and provide certifications in order for one to practice coaching professionally. Frankly speaking, these models are impractical in the work-place and do not consider important parts of a person’s development journey – the build-up of psychological resources and the access to measurable results accounting for the actual behavior change.

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